As Director of Copy and Editorial Content at David Yurman, I’ve led brand storytelling across digital and print, elevating our voice while delivering measurable results. I developed style guidelines and tone of voice frameworks to scale messaging across brand, social, and collection copy, ensuring consistency, recognition, and deeper emotional resonance.

My work has fueled standout campaigns, including our first NBA docuseries (17.4M views, $23.6M EMV) and Holiday 2024 campaign ($2.6M YOY lift). I’ve revitalized email marketing with fresh editorial franchises, heritage storytelling, and high-performing content aligned with customer moments and product priorities. SEO landing page copy I wrote for key collections outperformed benchmarks—the men’s Chevron collection saw a 207% spike in click performance—while new email journeys increased AOV by 18%.