As Director of Copy and Editorial Content, I’ve revitalized digital and print storytelling with an editorial-first approach—translating collections and key moments into compelling, aspirational brand narratives.

I’ve spearheaded copy direction for major brand launches and partnerships, including the debut of Sybil and David Yurman: Artists and Jewelers. Last fall, I directed the storytelling for the brand’s first-ever NBA docuseries, featuring three professional players. The campaign—spanning social, editorial, and email—received 17.4M views and 56K clicks, successfully driving brand awareness.