At PVH, I led copy and content for a portfolio of women’s underwear brands: True & Co, Warners, and Olga.

As Warners repositioned to reach a younger audience, I revitalized its tone of voice—modernizing outdated language with a cooler, more conversational style while honoring its heritage. I created the brand’s first copy guidelines, establishing a clear, consistent voice across channels. The refreshed messaging helped drive record results: the Spring 2023 ad campaign generated 3.9 million impressions and led to a significant sales lift from March 3–26.