I’m an Editorial/Copy Director based in New York City with more than a decade of in-house experience across global retail, fashion, lifestyle, and luxury brands. A former editor and fashion critic for Women’s Wear Daily, I bring curiosity, a journalistic eye, and emotional intelligence to brand storytelling, shaping big ideas into narratives that resonate.

Whether writing under an established tone of voice or crafting new guidelines from scratch, I thrive on discovering a brand’s story and finding creative ways to tell it. I can confidently uncover the emotional core of any subject, digging into what makes it distinctive and finding the words that make people care. As content becomes increasingly flattened and formulaic, I'm drawn to the unexpected details that make a brand's messaging feel specific and real.

As a team lead, I believe the best work comes from collaboration, giving writers the space to develop their instincts and bring their strongest thinking to the table.

Currently, I’m the Director of Editorial Copy and Content at David Yurman. In my spare time, I volunteer with Some People Press to edit books authored by formerly incarcerated writers.

• Brand voice development and messaging systems

• 360° campaign concepting, storytelling, and scriptwriting

• E-commerce and UX writing

• Editorial and SEO content strategy

• Performance and paid/organic social

• Email marketing and lifecycle campaigns

• CRM, loyalty, and clienteling initiatives

• Product storytelling and packaging

• Print and direct mail

• Internal and external communications, from L&D to PR

• AI-assisted workflows grounded in strong editorial judgment