I’m an Editorial Director and copy expert based in New York City. A former editor and fashion critic for Women’s Wear Daily, I bring a journalistic eye to brand storytelling—translating big ideas into strategic, high-converting copy.

With over 10 years of in-house experience across retail, fashion, lifestyle, and luxury, I develop brand voice, mentor writers, and build messaging systems that work. I thrive on discovering a brand’s story and finding creative ways to tell it, approaching each project with curiosity and openness. A balance of big-picture thinking and hands-on execution keeps me close to the work and the tiny tweaks that make it sing.

My experience includes tone of voice development, messaging strategy, and overseeing copy across 360° campaigns, organic and paid social, owned and paid media, email marketing, performance copy, e-commerce, landing pages, UX, direct mail, packaging, scripts, press materials, SEO content, out-of-home advertising, and both long- and short-form editorials.

As a collaborative partner and people manager, I lead with empathy, a high EQ, and a sense of humor.

Currently, I’m the Director of Editorial Copy and Content at David Yurman. In my spare time, I volunteer with Some People Press to edit and amplify the work of formerly incarcerated writers.