As Director of Copy and Editorial Content at David Yurman, I’ve elevated brand storytelling across digital and print, leading strategy and execution for seasonal campaigns, site, social, and email. I established brand style guidelines and tone of voice frameworks to scale messaging and deepen emotional connection across touchpoints.

My work has powered standout campaigns such as our first NBA docu-series (17.4M views, $23.6M EMV) and the Holiday 2024 campaign ($2.6M YOY lift). I revitalized email and lifestyle marketing with fresh editorial franchises tailored to product priorities, contributing to an 18% increase in AOV through new journeys in 2024. I also propelled the brand’s heritage storytelling, leading editorial content behind the Yurmans’ second coffee table book, Sybil and David Yurman: Artists and Jewelers, which highlights our founder-led legacy.

A key 2025 milestone was launching a new, SEO-driven content hub to build brand authority around upper-funnel jewelry topics. The hub features educational guides and evergreen editorial content to engage luxury audiences and strengthen long-term search visibility. So far, the content has delivered meaningful impact across key initiatives, including boosting our men’s collections and Father’s Day gifting, with the latter’s landing page clicks up by 1,800% in 2025.