As Director of Copy and Editorial Content at David Yurman, I’ve elevated brand storytelling across digital and print, leading strategy and execution for campaigns, site, social, and email. I established brand-wide style guidelines and tone of voice frameworks to scale our messaging and deepen emotional connection across touchpoints.

A key milestone was the launch of our new editorial Content Hub—a strategic pillar of our 2025 SEO roadmap. Designed to build brand authority around upper-funnel jewelry topics, the Hub includes educational guides, heritage storytelling, and evergreen editorial, all crafted to resonate with luxury audiences and support long-term search visibility.

Additionally, my work has powered standout campaigns such as our first NBA docuseries (17.4M views, $23.6M EMV) and the Holiday 2024 campaign ($2.6M YOY lift). I revitalized email marketing with fresh editorial franchises, heritage storytelling, and content tailored to product priorities and customer moments—contributing to an 18% increase in AOV through new journeys.