As Director of Copy and Editorial Content at David Yurman, I lead the brand’s voice across every customer touchpoint, from e-commerce and editorial content to campaign narratives, video scripts, and special projects. Over the past two years, I’ve helped deepen the emotional and editorial dimension of the brand, moving beyond product storytelling to create richer narratives rooted in style, craftsmanship, and the founders’ creative vision. I established the first-ever grammar and style guidelines and helped develop scalable messaging systems that brought greater consistency across channels.

In 2025, I led the launch and editorial voice of the brand’s SEO-driven content hub, which significantly increased organic visibility, engagement, and revenue. I also supervised storytelling for key initiatives, including a High Jewelry site experience that achieved a 98% engagement rate, editorial collaborations with influential voices such as Will Kahn of @WillsNotebook, and Sybil and David Yurman: Artists and Jewelers, the founders’ second coffee table book.

Some of my most rewarding work has been developing campaign scripts for talent, including Michael B. Jordan and Eiza González—translating brand strategy into authentic stories that resonate across digital, social, video, and experiential channels.