As Director of Copy and Editorial Content at David Yurman, I’ve elevated brand storytelling across digital and print, from always-on e-commerce experiences to seasonal campaign scripts and special projects. I established brand style guidelines, tone of voice frameworks, and scalable messaging systems to strengthen storytelling hierarchy and create a more cohesive brand voice across the customer experience.

In 2025, I helped deepen the emotional and editorial dimension of the brand through richer storytelling rooted in style, craftsmanship, and the founders’ artistic perspectives. Highlights included launching and shaping the brand’s SEO-driven editorial content hub, a High Jewelry landing page that contributed to a 98% engagement rate, and editorial partnerships with outside voices such as jewelry editor Will Kahn of @WillsNotebook. Collectively, this work contributed to strong gains in engagement, AOV, SEO visibility, and overall brand authority. I also led editorial content for the Yurmans’ second coffee table book, Sybil and David Yurman: Artists and Jewelers, further articulating the brand’s founder-led legacy.