As Senior Copywriter, I crafted romance-driven copy across all consumer touchpoints—site, email, store signage, and print—elevating the brand’s established voice.

Later promoted to Editorial Lead for Michael Kors Collection, I oversaw all copy for the luxury runway line and led special projects like the 2018 Watch Hunger Stop campaign. I also wrote artist profiles, runway trend reports, event coverage, and other content for the brand’s editorial cotent hub, Michael’s World.

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