As Senior Copywriter, I crafted romance-driven copy across all consumer touchpoints—site, email, store signage, and print—shaping the customer journey and strengthening the brand’s established voice.

Later promoted to Editorial Lead for Michael Kors Collection, I oversaw all copy for the luxury runway line and spearheaded high-visibility initiatives, including the 2018 Watch Hunger Stop campaign. I also created original editorial content—artist profiles, runway trend reports, event coverage—for the brand’s global platform, Michael’s World.